In contrast to the contemporary setting of Lego Friends, Lego Eves aimed to introduce a fantasy setting into girl-focused Lego toys.
Developmentįollowing the success of Lego Friends and Lego Disney Princess, The Lego Group aimed to launch another Lego theme targeted at the girls market. The storyline relates how she meets four elves with elemental powers (fire, earth, air and water) who help her to return home. The series focuses on a human girl named Emily Jones, who inherits a magical amulet from her grandmother and travels through a portal to a magical realm called Elvendale. Both the Lego toy line and the animated series targeted the girls market. The Lego Elves theme was underpinned by the storyline of its accompanying animated television series titled Lego Elves and Lego Elves: Secrets of Elvendale. Lego Elves: Secrets of Elvendale (2017).The theme aimed to introduce a fantasy element to girl-focused Lego products. The product line was based on the storyline of the animated series, which follows the adventures of a character named Emily Jones who travels to a magical land called Elvendale. It was accompanied by the Lego Elves animated television series and webisode series that began with a mini-movie titled Unite The Magic, which was released on the Lego YouTube channel, and on Netflix. Lego Elves was a Lego product line produced by The Lego Group that was launched in 2015. Lego Elves Lego Elves: Secrets of Elvendale Emily Jones, Naida, Farran, Azari, Aira and Sophie Jones
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